Nha Pham
User Experience Designer
Category:
Case Study
Project type: End-to-end mobile app (UX research, interaction design, and high-fidelity prototype)
Role: UX/UI designer and researcher as part of a 4-person team — conducted 3 interviews, led persona development, consolidated user data, facilitated usability testing, and created the final interactive prototype
Industry: Personal Finance / Group Expense Management
Tools: Figma, FigJam, Zoom, Notion
Duration: January - March 2025
is a case study that explores group expense maangement
The goal was to minimize manual calculations, reduce social tension, and create transparency in group payments.
Nha Pham
User Experience Designer
Enhancing the
Disney UK Experience
Project Overview
The Disney UK website serves a broad and diverse user base, ranging from first-time family visitors to Disney superfans and returning guests. However, the existing site faced significant issues with its information architecture. Important content, such as ticket types and add-on services like Genie Plus and Lightning Lane, was either hidden within unrelated categories or labeled in ways that did not align with what users expected. As a result, users often became confused, navigated to incorrect sections, or misunderstood what certain categories contained.
The Disney UK website serves a broad and diverse user base, ranging from first-time family visitors to Disney superfans and returning guests. However, the existing site faced significant issues with its information architecture. Important content, such as ticket types and add-on services like Genie Plus and Lightning Lane, was either hidden within unrelated categories or labeled in ways that did not align with what users expected. As a result, users often became confused, navigated to incorrect sections, or misunderstood what certain categories contained.
No cohesive design strategy causing an outdated UI with inconsistent color.
Misaligned promotional priorities cluttering the purchasing process and making ticket selection difficult.
Inconsistent accessibility standards resulting in text that fails WCAG standards.
Research Foundations
To redesign the Disney UK site’s information architecture, we began with foundational evaluations and user-centered testing to pinpoint IA pain points and validate redesigns.
Current Site Analysis
Unclear labeling and disconnected pathways
Important content like Genie+ was deeply buried
Navigation lacked logic aligned with user goals
Heuristic issues lacked user-specific context
Needed to know: who struggles and why
Redesign required grounding in real journeys
Unclear labeling and disconnected pathways
Important content like Genie+ was deeply buried
Navigation lacked logic aligned with user goals
Heuristic issues lacked user-specific context
Needed to know: who struggles and why
Redesign required grounding in real journeys
Common User Traits
User Personas
and Needs
To validate these user needs and identify where breakdowns occurred in the existing site structure, we moved into user testing.
To validate these user needs and identify where breakdowns occurred in the existing site structure, we moved into user testing.
Ticket purchasing was already highly intuitive, with minimal errors.
Confusion between “Disney Magic Tickets” vs. “Buy Park Tickets” suggests a need for clearer labeling.
Navigation efficiency improved over time, showing that IA refinements positively impacted usability.
Actionable Fix
Ensure distinct labeling between ticket types and purchase pages to prevent confusion.
Sitemap Redesign
Other Projects
Nha Pham
User Experience Designer
Enhancing the
Disney UK Experience
Project Overview
Background
Other Projects
Heuristic Evaluation
User Research Methods Used
Synthesis & Iteration
🗂️ Open Card Sorting
📄 Content Inventory
🌳 Tree Testing
✅ First-Click Testing
To redesign the Disney UK site’s information architecture, we began with foundational evaluations and user-centered testing
to pinpoint IA pain points and validate redesigns.
Research Foundations
Heuristic Evaluation
User Research Methods Used
Synthesis & Iteration
🗂️ Open Card Sorting
📄 Content Inventory
🌳 Tree Testing
✅ First-Click Testing
To redesign the Disney UK site’s information architecture, we began with foundational evaluations and user-centered testing
to pinpoint IA pain points and validate redesigns.
Research Foundations